Apple just officially announced the new iPad- iPad Air
Result: lost
Apple only stayed above 520 for less than 10 minutes, most probably because of iPad's pricing ($499) again, but we assumed that after the success of iPhone 5S, investors wouldn't worry about pricing yet until iPad Air's sales report
Apple went above 520 to 521.45 during after-market trading
A poll also showed that 63% wants the new iPad Air
If history repeats itself, people will say that nobody would buy iPad Air because it's too expensive, but sales report might show differently
Future strategy according to market patterns: Use a high risk 1-5 minutes expiration for Apple events once it starts & when Apple officially announces a new product or avoid it entirely due to price fluctuations
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