Buy Apple- 2 losses, Sell Apple- 2 wins

10 September 2013 Trading Signals:
Buy Apple around 500 for 4pm EDT end of day expiration
Buy Apple again around 502 for 4pm EDT end of day expiration
Hedge & sell Apple (Double) around 496-500 for 4pm EDT end of day expiration

Results: 2 (Buy) losses, 2 (Sell) wins
Apple closed @ 494.64, dropping after the event was over

Apple failed to impress:
Apple's "budget" iPhone will start at $549, disappointing investors
No new Apple TV, iWatch or other surprises either