Apple's special event is at 1pm EDT today
Apple should stay around 510 if it can live up to the hype
Look to buy Apple around 505-507 for 4pm EDT end of day expiration
Risks: Too much hype can result in disappointing easily
Traders might also sell & take profit today
But as long as Apple does unveil new iPhones, that should mean more sales & profit for Apple, so its stock should go up
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